Holiday Shopping Season 2014

This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m.That’s because shopping doesn't stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we've gone from midnight snacking to midnight shopping.

Online shopping is the new window shopping
Shoppers are going online for inspiration at all points of their day, not just to research specific products but to see what their friends and favorite influence's are wearing. Sites like YouTube and Pinterest have become the new window displays, and a new generation of fashion influence's like Bethany Mota are influencing shopping decisions.

Shopping-related content on YouTube, from unboxing videos to product reviews, is becoming an important part of the holiday research process and is trending up year over year. Haul videos—or the YouTube equivalent of telling your best friend about your latest shopping purchases—spike during key shopping events and hit their peak during Black Friday weekend. Videos with "haul" in the title have have been watched more than 1.1B times on YouTube, and views are up 1.7x this year compared to last year.
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Offers Google AdWords Ad Creative at Scale for PPC (Search Engine Marketing) - Digitalpugsppc

Large-scale PPC advertisers have a unique set of challenges. This week, Google AdWords rolled out a new feature to help those advertisers scale text ad creative with "ad customizes."

For advertisers with thousands, or even millions of products, showing tailored messages for each product and promotion you’re offering can be a time-consuming and difficult process. Ad customizes let you show highly relevant ads to your customers, in real-time, even when you have thousands (and sometimes millions) of products, services, and promotions — all changing by the day.

Ad customizes use information, organized in a spreadsheet, about a business’s product, prices, and promotional timing for campaigns, ad groups, or keywords in order to "generate extremely relevant and timely ads," the announcement says.

This information is stored in a new "business data" section in AdWords, where it's accessed when needed. From the AdWords post: 

You create your ad with customizers which are parameters that tell us what information from your spreadsheet you want inserted into your ads. AdWords will dynamically take the product information that is most relevant to what each customer is searching for and insert it into your ad text. This saves you time, and lets you deliver a powerful, customized ad experience to each of your customers, every time.