This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m.That’s because shopping doesn't stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we've gone from midnight snacking to midnight shopping.
Online shopping is the new window shopping
Shoppers are going online for inspiration at all points of their day, not just to research specific products but to see what their friends and favorite influence's are wearing. Sites like YouTube and Pinterest have become the new window displays, and a new generation of fashion influence's like Bethany Mota are influencing shopping decisions.
Shopping-related content on YouTube, from unboxing videos to product reviews, is becoming an important part of the holiday research process and is trending up year over year. Haul videos—or the YouTube equivalent of telling your best friend about your latest shopping purchases—spike during key shopping events and hit their peak during Black Friday weekend. Videos with "haul" in the title have have been watched more than 1.1B times on YouTube, and views are up 1.7x this year compared to last year.
Best PPC Service India - PPC Company India - PPC Agency India - PPC Experts India | Digitalpugsppc
Shoppers are going online for inspiration at all points of their day, not just to research specific products but to see what their friends and favorite influence's are wearing. Sites like YouTube and Pinterest have become the new window displays, and a new generation of fashion influence's like Bethany Mota are influencing shopping decisions.
Shopping-related content on YouTube, from unboxing videos to product reviews, is becoming an important part of the holiday research process and is trending up year over year. Haul videos—or the YouTube equivalent of telling your best friend about your latest shopping purchases—spike during key shopping events and hit their peak during Black Friday weekend. Videos with "haul" in the title have have been watched more than 1.1B times on YouTube, and views are up 1.7x this year compared to last year.
Best PPC Service India - PPC Company India - PPC Agency India - PPC Experts India | Digitalpugsppc
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