Offers Google AdWords Ad Creative at Scale for PPC (Search Engine Marketing) - Digitalpugsppc

Large-scale PPC advertisers have a unique set of challenges. This week, Google AdWords rolled out a new feature to help those advertisers scale text ad creative with "ad customizes."

For advertisers with thousands, or even millions of products, showing tailored messages for each product and promotion you’re offering can be a time-consuming and difficult process. Ad customizes let you show highly relevant ads to your customers, in real-time, even when you have thousands (and sometimes millions) of products, services, and promotions — all changing by the day.

Ad customizes use information, organized in a spreadsheet, about a business’s product, prices, and promotional timing for campaigns, ad groups, or keywords in order to "generate extremely relevant and timely ads," the announcement says.

This information is stored in a new "business data" section in AdWords, where it's accessed when needed. From the AdWords post: 

You create your ad with customizers which are parameters that tell us what information from your spreadsheet you want inserted into your ads. AdWords will dynamically take the product information that is most relevant to what each customer is searching for and insert it into your ad text. This saves you time, and lets you deliver a powerful, customized ad experience to each of your customers, every time.