3 tips to keep Google Adwords scripts MCC Accounts | Digitalpugsppc

There are more unnamed scripts than named ones. You may start to think it’s an allegory for your life. Maybe you should bring that up with your therapist next time. That’s always the problem with any system that grows up organically over time. If you’re not careful, you will end up with something that is impossible to maintain. Tomorrow, you come into work and a script breaks in one of your 300+ accounts. You have no idea how to find it. Logging in and out of accounts can eat up hours of your time in a week. But you can stop (or at least slow) the process with a little bit of vigilance and planning. Today, I’ll walk through three techniques you can use to help lower the long-term maintenance of scripts in your accounts.

 Gather Your Existing Scripts MCC Accounts

If you were developing scripts before the advent of MCC scripts, you probably have the same script copied into multiple accounts. Of course, that means you also have the same bug copied into multiple accounts as well. Bringing scripts like this into the MCC level means that there is a single piece of code to look at when debugging an issue.

Here is some generic code you can use at the MCC level to start running your scripts across multiple accounts using labels.

His code will run through all your accounts and search for the ones labeled with the name used in the SCRIPT_LABEL variable. When you schedule this script to run daily, it will process all accounts with that label up to MAX_ACCOUNTS, which is the maximum number of accounts you can run the executeInParallel() function on.

Create A Test MCC Away From Your Main MCC

I think the best way to keep your production accounts safe from script bugs is to open a brand new MCC account and create test accounts underneath it.

Since most of my stuff is pretty experimental, most of my accounts are test accounts. This set of test accounts and the MCC is where you will do all of your experimenting and testing for new scripts.

Create A Code Review Process

The idea is similar to having someone else proofread your writing. Since they are unfamiliar with the writing and topic, they will be objective and find issues or code bugs that you may have missed.

I recommend that before you move any code from your test accounts into your main MCC, you find someone in your company to sit with and walk through how your code works and what the code looks like.

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Online Retailers - The Secret to Seasonal Success in 2014

Over the past few years, we've seen the holiday rush begin earlier and earlier. And we've also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers, but you need to play your cards right. The most important thing you can do to ensure seasonal success is to plan your digital strategy now.  We've analyzed transaction behavior from a portion of our Google Analytic s accounts over the 2013 holiday season to develop a guide for seasonal success.

Which days drive the most transactions?

In order to develop a successful holiday retail strategy, it’s important to first understand the days that drive the most sales for your business. Once you understand this, you can craft a strategy that optimizes your media and promotion not only for these days, but for the entire holiday season. 

As digital retailers are well aware, Cyber Monday is THE digital shopping day of the year.  It generates the most transactions of any single day and, in 2013, saw a transaction rate lift of 170% over average.  In second place is Black Friday, a day that has increased in digital importance over the last three years. By 2013, the transaction rate on Black Friday was 114% higher than average.  Beyond these two stars, the table below shows you the top days in 2013 by transaction volume and the lift in transactions rates on each day.

How can I drive sales on the top transaction days? 

The holiday season generates some of the highest transaction rate spikes and the lowest dips for the entire year. In order to drive digital sales successfully, it’s important that you adjust your bids for auction-based media, such as search ads, appropriately to account for higher transaction rates on key dates and throughout the season.  As you navigate the holiday season, use the lift in transaction rates over the average transaction rate as your bid multiplier for auction-based media (learn more about bid adjustments). This adjustment schedule reflects the increased value of clicks that are more likely to convert, and helps ensure that you stay ahead of competitors and get in front of the right consumers. The transaction rate lift for the top days are shown in the table above, while the chart below gives you an idea of the lift for the weeks surrounding the holiday season.

Time and Resources Compare AdWords Vs. AdWords Express

Almost every business marketing knows that they need advertising to succeed.Smart businesses know that in order to reach consumers now in these days, many of them need online advertising. However, so many companies don’t know where to start.

• Where should I run ads? 
• How much time does it take? 
• How much money should I spend? 

To help answer some of these questions, I’d like to walk you through the key differences between AdWords and AdWords Express.By understanding these simple differences, you can choose which platform best suits the needs and goals of your business. At a high-level view, it all comes down to time, resources, and ad formats. 

AdWords:  If you’ve got the time to manage online campaigns – ideally an extra five to 15 hours per week minimum – then AdWords might be for you. AdWords gives you the ability to show up on Google.com, the Google Display Network, and Google Maps,Sitelinks,Call-Outs. Depending on how you build your campaigns, and how active of a manager you are, will dictate how much time you’ll need to spend on campaign management and optimization. However, expect to create an evolving campaign structure, choose keywords, set bids, write text ads or create display ads, and optimize on your own. If this sounds like a bit too much work for you, but you’re willing to invest in resources, consider hiring an in-house marketing manager or a Google Certified Agency to help manage your campaigns.

AdWords Express: If time is of the essence, and you need your campaigns up and running quickly with limited resources, AdWords Express might be your best bet. Don’t just think about short term, though. If over the long term, you don’t think you’ll have time to manage online campaigns successfully and you don’t anticipate hiring a consultant or agency, AdWords Express is for you. This option is ideal for small and medium-sized business owners who wear many hats – and working on their businesses’ advertising is an additional role that’s taking up time. With AdWords Express, you can set a budget and based on your type of business, Google will come up with a list of keywords to trigger ads to your site or Google+ page. Minimal ongoing management and maintenance is also provided by Google. To quickly see the success of your AdWords Express account.

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Holiday Shopping Season 2014

This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m.That’s because shopping doesn't stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we've gone from midnight snacking to midnight shopping.

Online shopping is the new window shopping
Shoppers are going online for inspiration at all points of their day, not just to research specific products but to see what their friends and favorite influence's are wearing. Sites like YouTube and Pinterest have become the new window displays, and a new generation of fashion influence's like Bethany Mota are influencing shopping decisions.

Shopping-related content on YouTube, from unboxing videos to product reviews, is becoming an important part of the holiday research process and is trending up year over year. Haul videos—or the YouTube equivalent of telling your best friend about your latest shopping purchases—spike during key shopping events and hit their peak during Black Friday weekend. Videos with "haul" in the title have have been watched more than 1.1B times on YouTube, and views are up 1.7x this year compared to last year.
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Offers Google AdWords Ad Creative at Scale for PPC (Search Engine Marketing) - Digitalpugsppc

Large-scale PPC advertisers have a unique set of challenges. This week, Google AdWords rolled out a new feature to help those advertisers scale text ad creative with "ad customizes."

For advertisers with thousands, or even millions of products, showing tailored messages for each product and promotion you’re offering can be a time-consuming and difficult process. Ad customizes let you show highly relevant ads to your customers, in real-time, even when you have thousands (and sometimes millions) of products, services, and promotions — all changing by the day.

Ad customizes use information, organized in a spreadsheet, about a business’s product, prices, and promotional timing for campaigns, ad groups, or keywords in order to "generate extremely relevant and timely ads," the announcement says.

This information is stored in a new "business data" section in AdWords, where it's accessed when needed. From the AdWords post: 

You create your ad with customizers which are parameters that tell us what information from your spreadsheet you want inserted into your ads. AdWords will dynamically take the product information that is most relevant to what each customer is searching for and insert it into your ad text. This saves you time, and lets you deliver a powerful, customized ad experience to each of your customers, every time.

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To Display Social Media Plugins Button On a PPC Landing Page

Enabling your PPC traffic to tweet and share your landing page with their favorite social media websites gives your landing page the possibility of going viral with many web users that are genuinely interested in your landing page’s contents. Here is why:

•     The PPC traffic you paid for enters your landing page.
•     The chances are that they are interested in your landing page.
•     PPC Campaign Management Services If they are interested, they may want to share the landing page with their favorite social media websites.
•     The people that follow them on these social media websites are likely to have similar interests as the PPC traffic sharer.

    Therefore, they will click on the link to your landing page and you have just gained another genuinely interested web user to your landing page.

The best part about this is that it is completely free. This means it is something you can try on your PPC landing page and if it does not work, then that is okay and you can remove the plugin. But, the chances are that it is going to work.

PPC Outsourcing India - PPC Management Services at affordable price

Pay Per Click agencies are many in numbers and you will come across with loads of choices when you go to the market in search of one. But, not all agencies offer you what exactly you are looking for. Many people consider outsourcing their PPC requirements to firms in India. While choosing PPC Management Services in India, consider the following points to select the best from the crowd. 

Certifications

Many firms make the mistake of going for firms that are not certified for offering PPC services. You will come across many such firms and hence, this is first point that you need to consider. Go for a PPC agency that is ready to show its certificate and this certificate guarantees quality of services.

Proof of work

This is a very important thing that matters as at the end, results matter and that is what you are looking for. Any good PPC agency would be ready to show their past projects and how their tactics worked in giving positive results. Internal metrics matter but that is not the only thing that you should be concerned about when choosing PPC agencies. Conversion rates, click through rates are also great internal metrics but what matter is whether these are giving good returns on your investment.

Go for a PPC agency in India that offers white label PPC management services and guarantees you success.

Pricing

There are many SEO firms that offer complete SEO packages including PPC services and there are also firms that offer just PPC services. It is completely upto you what you choose as each business has its own specific requirements and wants. It is important that the agency tells you about their pricing openly and not hide any costs. When it comes to PPC, you need to pay the website owner when you ad is clicked and the pricing should be made according to this. Most agencies offer a flat rate.

It is also important for you to know how the firm charges you, whether it is per keyword, per ad campaign or per ad group.

Expertise and experience

A successful PPC campaign is not easy and only a skilled professional can launch one successfully. The agency should have a dedicated PPC team that is expert in designing PPC campaigns. Experience also matters when it comes to PPC.